INK-QUILAB: The house of creativity

My Professional Portfolio

Home: Welcome

WHY SHOULD YOU HIRE ME

Let's cut to the point. Wondering what's so unique about me? Your answers are in this clip.

Home: Video

About Me

Ads are nothing but stories. Stories that lend a voice. Stories that inspire souls. Stories that can bring about however minuscule a change.

A 24-year-old creative professional, I am Aashima Akhtar, originally hailing from a small town of Assam. Marching on from FoxyMoron (a digital agency) to Leo Burnett Orchard and FCB Ulka, I have experience in both the mainline as well as digital spheres of advertising. With a varied clientele base of FMCG, real estate, automobile, OTT, among others, my search is for opportunities that can challenge my intellect and skills. And on my pursuit for newer challenges, I have made my switch to the web3 space - the world of NFTs, the blockchain, metaverse and all things exciting.

I have pursued Advertising and Marketing Communications from Xavier Institute of Communications. An empathetic individual - a little wise; a little curious - I like to use my craft, experience, and learnings for self-growth as well as the organization's progress.

I am also passionate about dance, books, and movies. So don't hesitate to have a chat with me, because if nothing else, I will at least have good movie recommendations.

Home: About Me

Let my work do the talking!

The following is a collection of my latest and most meaningful work samples including a few college projects.

Home: Work

HAVEN OF YOUR DREAMS

Leo Burnet Orchard, 2021-22

Dive into the world of extensive 360-degree campaigns executed by my team for the various projects under the Puravankara Group and Provident Housing.

DELIVERING DELICIOUSNESS - Amazon Food

Leo Burnett Orchard, 2021-22

Here you will find all the work I have done for Amazon Food - the newest food delivery service in Bangalore. Explore creatives that were a part of their quarterly campaign - GFF, Christmas, as well as Valentine's Day Campaign.

THE CONTENT REVOLUTION - Josh & DailyHunt

Leo Burnett orchard, 2021-22

Find my performance marketing pieces for Josh & DailyHunt - the best in the short content game.

DROOL INCOMING

FoxyMoron, 2021

A collection of creative work samples for the household brand Catch Foods.

WINGS TO YOUR DREAMS

FoxyMoron 2021

A collection of creative samples for the menstrual hygiene brand, Sofy

MEMOIRS OF A MISFIT - My Autobiography

XIC 2020

A creative sample for the brief given by Mr. Josy Paul, about what my autobiography will look like, the title, the design, and a short introduction on the back cover.

GOLDEN DAWN WITH TANISHQ

XIC 2020

Hypothetical project for Tanishq to combat the stereotypical perception of gold jewellery among younger women.

COPYWRITING SAMPLES

XIC 2020

An informal ad-copy dump, showcasing my ever-growing creative intellect.

NYKAA - Beauty is a Ritual

XIC 2021

A hypothetical campaign for Nykaa for the Covid world.

AASHIMA - The Brand

XIC 2020

A detailed project where I have conceptualized a brand from scratch, seeding from my name. It consists of a detailed brand pitch, insight, and a pilot campaign idea.

BATA GLOWS UP

XIC 2020

As a part of the Digital Marketing module, I, and my team, devised a hypothetical social media strategy for Bata for a post-Covid era. Inside you will a simple yet unique strategy ideated by me, and executed as a team.

ELSEWEAR - Wear Your Best Selves

XIC 2021

Elsewear is a bespoke unisex everyday wear brand with a line of all-day shirts, day-in-day-out pants, and all-day kimonos. In this folder, you will find a launch campaign, with human insight, along with a manifesto and some social media posts - all ideated by me.

DIL KHOLO DILLI - A campaign for the greater good

XIC 2020

This is a hypothetical project I did for Plasma Donation Bank for Delhi Government.

The list does not end here. Please go to the projects section at the top of the page to view more of my work samples.

Projects