BATA GLOWS UP

XIC 2020

As a part of the Digital Marketing module in XIC, I, and my team, devised a hypothetical social media strategy for Bata for a post-Covid era. Inside you will find a simple yet unique strategy ideated by me, and executed as a team.

Bata Glows Up: Project

BRIEF

The brief was to come up with a hypothetical social media strategy repositioning Bata from an old-school brand to a modern, approachable and engaging one.

INSIGHT

The human insight behind this campaign was nostalgia and how all of us have grown up and glowed up from our childhood days.
We tried to give Bata a similar 'glow-up'.

STRATEGY

I went with the most common yet the most efficient strategy for social media, 'Hero-Hub-Hygiene'.

Bata Glows Up: List

Bata Glows Up: Pro Gallery