weighloss marathon project

XIC 2020

Hypothetical project for a brand called Weightloss Marathon. Strategised the launch campaign, ideas and copies

WeightLoss Marathon project: Work

Brief

The brief was to devise a full-fledged digital campaign for a very new brand called 'WeightLoss Marathon'. The objective was to build awareness.

Concept

With the campaign name 'Believe Me I am Running a Marathon', we proposed a proper digital campaign, with competitive study, campaign planning and even creative production.

Strategy

We targeted 5 platforms - Facebook, Instagram, Youtube, Quora, and Google. We had one launch video, a couple of announcement posters and display and carousel ads. We also proposed one social media challenge and some SEO blogs.

WeightLoss Marathon project: List

WeightLoss Marathon project: Pro Gallery