Nykaa - Beauty is a Ritual

When the entire world is changing, so is the definition of beauty. Social media platforms are flooded with beauty regimes/rituals. But with our evolving lives, our beauty rituals are also changing. In the past year, we have realized that we do not need to necessarily stick to the popular trends. Even if we are waking up on time and splashing water on our face twice a day, that is a beauty ritual in itself. Nykaa, as a cosmetics and fashion brand, taking such an empathetic and humane stance speaks volumes about its philosophy.