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ELSEWEAR - Wear Your Best Selves
XIC 2021
Elsewear is a bespoke unisex everyday wear brand with a line of all-day shirts, day-in-day-out pants, and all-day kimonos. In this folder, you will find a launch campaign, with human insight, along with a manifesto and some social media posts - all ideated by me.
Brief
The intention of Elsewear is not just to create a range of everyday wears under its brand name. It wants to create a whole new genre of ‘wears’ that is effectively a nightwear, loungewear and casual wear rolled into one. A wear for everywhere. That’s Elsewear.
Insight
We are our best when we are at our comfortable best.
Campaign
The campaign "Wear your best selves" takes our insight one step ahead. it motivates people to do their best and at the same time integrates the brand of Elsewear with this philosophy.